Marketing is the line most often defended by instinct and least often measured. Cost per acquired job set against peers is the fastest way to find out whether a channel is working or simply familiar, and referral share is the quiet indicator of whether the work itself is earning the next job.
What it costs to win work and how well it converts: close rate, cost per acquired job, marketing spend as a share of revenue, return on that spend, average job value, and how much of the book arrives by referral.
What Gets Measured
Close Rate
Cost per Acquired Job
Marketing % of Revenue
Return on Marketing Spend
Average Job Value
Referral Share
Each one is read against operators filtered to your size, service mix, and region, so the comparison is to businesses like yours rather than the industry averaged into mush.
Where You Land
Growth and Marketing Return
We'll show you exactly where you land, the moment you're in.
Become a memberWhere It Comes From
Lead and opportunity records, marketing invoices, and the jobs those leads became. Verinode reads what those systems already produce. There is no form to fill in and nothing to migrate, and every connection is read-only: Verinode never writes back into a system you own.
When It Appears
A peer line on this dimension does not appear until enough distinct operators have contributed to it. That is deliberate: a benchmark built on a handful of businesses is not a benchmark, and a thin cohort cannot protect anyone’s anonymity. You will see fewer numbers early, and the ones you see are honest. Because these are competitively sensitive figures, they also publish only after a 90-day historical lag, never live.
Common Questions
6 metrics: Close Rate, Cost per Acquired Job, Marketing % of Revenue, Return on Marketing Spend, Average Job Value, Referral Share. Each is compared against operators filtered to your size, service mix, and region rather than the industry as a whole, so the peer line reflects businesses actually like yours.
Lead and opportunity records, marketing invoices, and the jobs those leads became. Verinode reads what those systems already produce, so there is nothing to migrate and no form to retype your business into. Every connection is read-only, including accounting: Verinode never writes back into a system you own, and every document processed returns a receipt showing exactly what was read.
Enough that it is honest, or it is not shown at all. No statistic publishes until a minimum number of distinct operators have contributed to it, one operator counts once regardless of size, and medians and interquartile ranges are used rather than averages so no single business can move a line. Early on that means you will see fewer benchmarks, which is the intended trade: a peer figure built on a handful of businesses is not a benchmark and cannot protect anyone's anonymity. The full statistical treatment is published at verinode.ai/methodology.
They are deliberately not live. These are competitively sensitive figures, so they publish only after a 90-day historical lag, which is one of the safeguards that keeps an independent benchmark on the right side of competition law. Verinode is a neutral administrator: operators contribute to Verinode rather than to each other, no operator ever sees another's raw data, only anonymized aggregates are published, and Verinode never recommends or scripts a price or a wage. The full reasoning is at verinode.ai/fair-benchmarking.
Why Operators Join
Your own figures you can already pull. What you cannot pull is where they sit against operators your size running the same work, and that is the part that tells you whether to act.