Verinode IQ
Which marketing actually pays.
Source, close rate, return. Per channel.

What's Actually Closing
The channels that bring real work and the ones that bring noise, separated. So the spend that pays gets more, and the spend that doesn't gets cut.

How It Works For You
Calls, forms, referrals, and the jobs they became. It comes in automatically.
Every lead followed to a closed job, so return by source is real, not estimated.
The channel worth more and the one worth cutting, drafted as a decision.
Common Questions
Lead analysis connects every inquiry to where it came from, whether it closed, and the value of the job it became. Instead of a raw lead count, you see cost per acquired job by channel, close rate by source, and your referral share, so you can spend on the channels that bring profitable work and stop funding the ones that do not.
It reconstructs lead source from the inquiries, quotes, and marketing records you already keep, then ties each lead to the job it became. You do not need a rigid tagging discipline or a new CRM workflow. Verinode reads what your existing tools and inbox already produce.
Cost per acquired job by channel, marketing as a percent of revenue, return on marketing spend, and referral share, each next to operators like you. It also surfaces stale quotes and unworked leads as decisions, so won work stops slipping away while you wait.
Your raw data lives in its own encrypted database that only your AI Co-COO can read. The only thing that ever leaves it is anonymized aggregate, and your data is never shared with anyone. The peer benchmarks never expose an individual operator, and the policy, architecture, and methodology are all published.
What Makes It Verinode
Why Operators Join
Marketing you can't measure is marketing you can't aim. Membership is how you aim it.