Verinode | Research · Public franchise filings
Where you stand in your own system
Every franchise system files its locations’ revenue with state regulators each year, and those filings are public. Pick your brand and find yourself on the scale.
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The research behind this scale — why market size, tenure, state and weather explain so little of the gap.
Your system
Drag the scale sideways to see the full distribution.
System median
$3,401,036
210 locations · location-level disclosure
Your position
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Reporting basis
Locations open 2+ years
Choose a brand and enter your revenue to place yourself on the scale.
How long maturity takes
Revenue climbs steeply for the first few years and then flattens. Measured across 414 Paul Davis office-years, a location reaches half its eventual lift at about three and a half years, and keeps climbing for two decades. Bars show what each age group actually billed, as a share of what twenty-year locations bill.
The dollar levels here are Paul Davis’s. The shape of the curve is the transferable part — treat the percentages as a guide to pace, not a target for your brand.
What this cannot tell you
- Nothing about your margin.These filings report revenue only. A location billing $3M at 38% gross margin and one billing $3M at 51% are the same dot on this scale. If you want the margin picture, that comes from a job cost report out of QuickBooks, WorkCenter, DASH or Albi — the costs already sitting in your accounting system, matched job by job against what you billed.
- Why you sit where you sit.We modeled revenue against territory population, years open and state across 414 locations. Those three explain 14% of the difference between offices. Storm and freeze exposure from eleven years of NOAA data adds three points. The remaining 83% is how the business is run, and no public filing contains it.
- Whether your territory is the problem.Doubling a territory’s population is worth about 47% more revenue, not double. Across nine years, nine of 58 tracked offices more than tripled while eight shrank — same brand, same playbook, same decade.
- Anything about independents.Every number here comes from franchise systems. Royalty load, brand referral flow and national accounts make franchisee economics genuinely different, so an independent operator should read the shape and ignore the levels.
Where these numbers come from
Franchise Disclosure Documents filed annually with state regulators and retrieved from the Wisconsin DFI, Minnesota CARDS and California DFPI registries — 87 filings across 12 restoration systems, 2015 to 2026. Item 19 revenue figures are reported by franchisees and are not audited, and the section is optional, so systems that publish it are a self-selected group. Of the 87, 17 were redline comparison documents in which every revised figure appears twice, and 5 were other franchises entirely; all were excluded.
Systems disclose on different bases, so the percentiles above are reconciled onto one scale by mapping each published tier median to the percentile it represents. That method was checked against Paul Davis, which publishes location-by-location detail: exact at the quartiles, worst error 10.4% in the tails. Chem-Dry is excluded because too few points could be recovered to form a reliable curve. Weather figures are NOAA Storm Events, 2015–2025.